Danville and Pittsylvania prepare for increases in tourism with new Visit SoSi brand

Danville and Pittsylvania County are reviving tourism efforts with the launch of the Visit SoSi brand, aiming to capitalize on the region’s growth and the anticipated influx of visitors from the Caesars Virginia casino opening in 2024. The area lacked a formal tourism department since 2012 but recognized the need to promote existing attractions and create a cohesive identity. The $200,000 branding initiative involved extensive community engagement, resulting in the unveiling of Visit SoSi. The region seeks to measure success through key performance indicators, including tax revenues and enhanced community awareness, while incorporating residents into tourism initiatives