Visit SoSi has received a $30,000 marketing leverage program grant from the Virginia Tourism Corporation to support its new campaign, Welcome to SoSi.
The campaign will use the grant to boost cross‑border visitation from nearby North Carolina into the Visit SoSi region, which includes Danville and Pittsylvania County.
Aligned with the Visit SoSi Five-Year Tourism Master Plan, the campaign will target multi‑interest travelers within a four‑hour drive who are seeking outdoor recreation, cultural attractions, dining and distinctive small‑city destinations.
Through marketing efforts, the initiative aims to elevate regional awareness, increase visitation and overnight stays and drive new visitor spending in Southern Virginia.
In celebration of National Travel & Tourism Week, Virginia Tourism Corporation awarded more than $2.2 million in matching grant and sponsorship funds to 143 tourism programs across the commonwealth.
“We appreciate the Virginia Tourism Corporation’s commitment to supporting local tourism programs,” said Lisa Meriwether, the Danville Office of Economic Development & Tourism tourism manager. “After being named the fastest‑growing tourism destination in the Commonwealth, we are more energized than ever to continue promoting the abundant attractions and unique delights of Southside Virginia.”